A New Look – And New Stores, Too!
That’s why we’re excited to share that brand new Better Life labels are on their way.
It’s a great time to be a fan of Better Life. This summer, our natural cleaning products will be available in more than 400 Walgreens and Duane Reade locations for the first time. We’re also adding more Target stores to our list – 450 nationwide!
It’s all thanks to our fans. By spreading the word about our products, you’ve helped others discover that the most powerful cleaners in the world can still be safe for kids, pets, and the planet. Your support of Better Life has also helped us double the size of our manufacturing facility, install two solar array panels on the roof, and increase post-consumer recycled content in our packaging.
As we prepared to bring our cleaners to more stores and more people, we recognized that it was time for fresh, consistent new packaging.
That’s why we’re excited to share that brand new Better Life labels are on their way.
Check ‘em out! Our new labels are more vibrant than ever, with big, beautiful swipes of color. Our unscented offerings will come in a crisp white. On each bottle, our logo cuts right through the color to create a clean, pristine swoosh – the same way our products cut through grease, grime, and dirt. Inside the swoosh you’ll find fun icons and a few hidden surprises.
We’ve heard from fans that it’s sometimes tricky to figure out the intended use of each of our products. We were listening! That’s why we’ve made the labels easier to read. The product descriptions – all-purpose cleaner, dish soap, glass cleaner, and so on – are now front-and-center. If you love the old names like what-EVER! and Simply Floored!, have no fear! We love them, too, which is why we’ve placed our fans’ favorites in the swoosh. We’ve also made it easier to find the list of plant-based ingredients, and the harsh chemicals we’ve left out.
Best of all, you’ll find the same wonderful product inside, with the same naturally powerful formula you’ve come to rely on.
The new labels will be available online by the end of the summer, and are starting to appear in select regions now. Check with your favorite retailer, and stay tuned – we’ll share more details soon.
Thank you again for being an important part of Better Life’s past, present and future, and for joining us on this exciting journey. As we grow, we’re grateful every day for your enthusiasm for our dream of bringing truly safe, natural, and effective cleaning products to more homes like yours!
10 comments
Please make all of the products available in Leitchfield, KY.
I must say I’m thrilled! My daughter has been in daycare these past two year and in January, moved to a new facility where they require toddler hands to be washed when entering the room and of course several times throughout the day. I noticed after the first week that her hands were red and dry – that’s when we decided to give them a bottle of Better Life soap for her – voila! no more dry/red hands and I know that she’s safe even if she puts them in her mouth after washing them :) thank you guys!
I love the whimsical names you used, but if minimizing them increases sales, then so be it! We support you guys and love your products!
Liked the old labels better, Whatever Cleaner is so clever. Sent gift sets and reordered more products. Love this line! A Shark Tank Fan, happy your business is expanding!
I love them! I’m glad you kept the fun names somewhere but I think it was a smart move overall to make it easier for the newbies to the best cleaning products ever!